Commercial vehicle finance loans are something that many businesses look into for a variety of reasons. Office based jobs will sometimes give company vehicles to particular employees as an added benefit. This is especially true if there is an outside sales staff or a need for the employees to make visits to clients outside of their base of operations. Instead of utilizing the employee’s personal vehicle and compensating for mileage, the company will supply a company vehicle and apply for commercial vehicle finance loans to stock the employees with company cars. This is sometimes better for the image of the company, can help keep costs down and assist with branding. Commercial vehicle finance loans are also used when purchasing vehicles for delivery of freight. Any business that deals with the shipping and delivery of wares should look into commercial vehicle finance loans.A company with an upscale image may purchase vehicles for employees that portray a particular image. A commercial vehicle finance loan can help accommodate this need by allowing the company to purchase several high end vehicles for company use. Because maintenance and mileage on an employee’s individual car can be expensive, the company can regulate those costs by supplying a company vehicle. The commercial vehicle finance loan amount will be known and it will be easier to budget for that expense. Branding can also be used when purchasing cars through a commercial vehicle finance loan. Often vehicles are branded with the logo and a possible slogan so those who are traveling and see the vehicle will get brand recognition. The use of a commercial vehicle finance loan to purchase these types of vehicles will often help increase sales revenue by increased exposure to the brand name.Commercial vehicle finance loans are very similar to personal loans. Often there is a need for a down payment and then monthly payments are made on the note for the total cost of the loan. The advantage of the commercial vehicle finance loan is that companies can make a larger loan with the assets as collateral. This way, larger items such as trucks can be purchased and many vehicles can be purchased at once. Commercial vehicle finance loans are available for outright purchases as well as leases. Commercial vehicle finance loans used for leasing vehicles are typically used by companies that want to keep newer vehicles and trade them in every few years. Using a commercial vehicle finance loan for sale or lease of vehicles to be used in business will help companies keep a set amount of money budgeted yet allow the company to have a fleet of cars or trucks at their disposal.Commercial vehicle finance loans are available through private lenders, banks and dealerships. As with any loan, commercial vehicle finance loans should be researched to get the best deal. The finance officer of the company should sit down with bank officers at banks and lending institutions to understand what the terms of the commercial vehicle finance loan are and what the repayment options are before settling on one.
Commercial Vehicle Finance Loans
A Catch-22 In Selling SEO
Any good SEO Internet marketing firm will tell you there are many challenging factors that need to be overcome in selling search engine optimization and social media types of services in today’s market place.The most challenging factors reside in demonstrating the technicality of the SETUP process along with the necessity of ONGOING SERVICES concerning the positioning and ranking of websites to the Generation X and Baby Boomer’s. It isn’t that these particular folks are any less wise or don’t employ current marketing techniques necessary in structuring their specific corporation(s). What is more likely a possibility is: These business owners are dead set against change.
They need much more education concerning SEO, SEM, Mobile and Social Marketing services.Local small business owners or mid-sized company decision makers whom are within — the ladder era of Baby Boomers as well as those folks whom were born in the beginning years of the Gen X age — have been doing business for ten, fifteen even thirty years with what we refer to as Traditional Marketing Methods. Using sales methods, profit methods, marketing methods and methods of developing databases by way of telemarketing, cold calling and classic networking techniques, etc.Throughout the past fifteen to twenty years, marketing and sales have been slowly shifting to the digital dominion with the creation of Internet marketing, search engines as well as the relationship that’s begun with regards to being able to develop associations through social media sites, which is taking people away from using the traditional methods of marketing.To be visible to the entire target market today including all of the demographics and age categories – you must compete on the multi-functional playing field which includes the combination of Internet Marketing, SEO, Local Listings or Google Maps, Social Media, Mobile Applications mixed with some of the above mentioned traditional marketing techniques. Bundled together in such a way as to produce prospects and conversions.Impediment Of Selling SEO to Baby Boomers!As powerful as Internet Marketing, Search Engine Optimization, and Social Media might be, demonstrating these awesome tools to more mature decision makers (i.e. Baby Boomers) is usually a complicated task. Especially being that we as (SEO-ers) are in an intensively growing market with the continuous flow of new IT-SEO and Social Media type businesses popping up everywhere.Not to mention the part-timers attempting to supplement their income and international SEM businesses that vow to provide similar outcomes at a percentage of the price. Without divulging the truth that they have no intentions of attempting to rank for good keyword phrases and social media conversions.This is one of the main reasons why you now have an intrigued but doubtful audience. An audience remaining faithful to their very own conventional ways of marketing and is in desperate need of being educated regarding the Online advertising, marketing and conversion probabilities of SEO, social media and mobile applications.As powerful as these new technologies are: Common myths, thought patterns and unsure feelings, are directly involved when buying SEO and Social Media services by these misinformed Boomer and Generation X clients.Taking in to consideration that not all Boomers and Gen X age entrepreneurs fit this mold but the following are everyday concerns that have been emerging within the SEO, Social and Mobile Media product sales procedure.SEO and Conversion progression??SEO – Some prospects have been known to say something like -”I could find a small Off Shore Company to get these tasks done for around $400 per month as well as getting my business high rankings. Why should I fork out a premium price to your SEO Company that can perform a similar outcome?”Local business owners or any business owner for that matter, is flooded daily with unwanted telemarketing calls and emails. These days a few of these email messages and random calls are from off-shore or mom and pop type SEM and/or Social Media companies offering “The best page rankings” for about $300-$500 per month.They take advantage of unsuspicious company owners with unrealistic Internet perceptions offering proposals cleverly disguised as PPC or promising second-hand services such as Internet search submission. And unfortunately the fact is a lot of the techniques used by “low-end” companies are considered to be using bad SEO techniques.Meaning that the final outcomes they produce through their “almost illegal” methods could actually do more harm then good by having their client’s website penalized by search engines like Google, Yahoo and Bing.And if these companies are following methods approved by the search engines then another trick they try and pull is showing #1 rankings for queries like “auto repair shops in Denver Colorado.” Which has no Local Monthly Searches and no Global Monthly Searches according to the reliable Google AdWords Tool.To some business owners “auto repair shops in Denver Colorado” may appear to be a good keyword phrase since a portion of their clientele fit this category and can view them ranking 1st for that key phrase. The issue is that — that phrase has NO search volume PERIOD. Instead they should use a SEO service like 1st Page Success LLC that can get them ranked for a phrase like”Auto Repair Denver” which brings a much, much more potent 1st page ranking result – having an exact word search of approximately 720 Local and Global Monthly searches. The dilemma here is that they, (as Local Entrepreneurs,) do not understand queries have different quantities.Which reminds me of another issue concerning small business owners. Some are still under the opinion that they cannot be positioned for top level phrases in any case,so the wise action to take is pinpoint the very long particular keyword phrase which only produces a few or as seen above zero searches each month.This is one of the reasons why there are Local Small Business Owners out there today claiming that SEO and Local Business Listings Do Not Work. When in reality if a Small Business Owner invests in an SEO Company that can rank them on the 1st page, in one of the top 4 positions, for at least 3 quality keywords it is going to double or triple their business and change it forever.The Other Side Of The Coin, Are You A Victim?So, now lets look at the other side of the coin, ??where there are several companies getting extravagant sums of money for SEO and Social Media products and services which usually victimize non technically educated local small business owners.There are many businesses around today still charging extravagant fees and one business in Denver comes to mind charging $2895 just to submit a website to top search engines like Google and Yahoo.These days this type of service is needless mainly because sites are already indexed. And if for some odd reason your business wasn’t indexed then the indexing task could be completed in as few as 10 minutes. It is in fact just about sinful but I know of small business owners who have actually purchased these services lacking the understanding of the value associated with what they were actually receiving. This is a shame and justifies the importance of educating the business owners in our markets.What is considered to be a good online consumer experience?Some still believe, if their website has a form somewhere on it along with a “contact us” page that has their address, email and contact number then they are providing a good online consumer experience.Even though some would consider this to be a beginning. In general web sites are developed inadequately or are built on non-sufficient themes,which impede their clientele’s navigation. Another needed aspect of any good website is the call-to-action. A lot of websites out on the World Wide Web do not incorporate even one call-to-action.In addition to all of this, small business owners with websites, a-lot-of-times do not have an understanding of their specific click through and conversion-rates.What some still think in regards to Social Marketing. With regards to Facebook some people believe:
“Young people information, it’s stuffed with games and social events and it’s not something to be used for company promotions.”
With regards to Twitter some people believe: “Tweeting is filled with boring data, that I can do for myself all day long, why would I buy from you?”With regards to LinkedIn some people believe: “Why would I have to insert people I know or that are current customers or business acquaintances?”Influencing Baby-Boomer and Gen Xers to shell out for social, Internet, SEO, SEM and/or Mobile products and services can be a bit of a struggle because frequently these entrepreneurs do not utilize Internet and Social Media Marketing. And by chance ifthey actually do use these services on a rudimentary basis they don’t usually understand the extreme sales potential, of these powerful avenues.Several people who run businesses still observe social media marketing to be complicated and a time consuming task that target audiences outside their specified market.To some business owners, one hundred calls is much more valuable than a hundred or so fans, internet connections or brand new followers. You should understand that some business owner’s idea of social interface is actually the traditional method of networking events, BNI groups and door-to-door visits which is not what people current with social media would consider social interaction.While you can easily calculate SEO and Social Return on investment, there are some whom still are skeptical of this avenue of advertisement. Even though those out dated strategies could easily get decent end results, they may be more expensive and take longer to execute.What most do not understand is that one could endure an enhanced likelihood to convert more prospects if they were to connect with them on-line before they made or scheduled a sales appointment??The Fear of Change & Fear of Inadequacy.Pride – There are many Local Business Owners whom have been in business for 10, 15, 20 years and have been running their businesses using traditional methods of marketing since they began. These business owners are usually under the impression – “If it aint broke, why does it need to be fixed?”This creates an issue that needs to be addressed and overcome before you can successfully market SEO and Social Media products to this older generation. The traditional marketing and sales techniques worked for the past X amount of years and these methods even continue to keep performing at a reduced percentage today. However it is the reduced performance of the traditional marketing methods like the plummeting size of the Yellow Pages that has begun to worry these owners.Fear – Some wander – “What would happen if their company were to pay all this cash for Internet and Social Marketing and end up receiving little to no consequences?”??One of the worries entrepreneurs have concerning SEO and Social Media marketing is that they are afraid of receiving a poor ROI. This is a legitimate dilemma particularly if they have heard of company’s whom went with a cheap SEO provider producing inadequate results, infrequent up-dates and so on and so forth.Efficiency of Selling SEO Services.So taking into consideration the above obstacles, what is an efficient way to sell SEO services? First and Foremost it is absolutely imperative to make it a priority to educate the clientele.
Glazing over topics that your particular prospective client might not seem to comprehend is an injustice. It is vital that you show definite relationships between Web optimization / social media marketing as well as sales.
Be ready for “so what?” Do to mis-representation or lack of due diligence, some small business owners still may disregard the fact that when it comes to SEO and Social Media, “There is No One Size Fits All.” This same group will assume they can get SEO and Social Media at a discounted rate.The fact remains it takes experts hours of time to rank for competitive keyword phrases and once ranked it takes experts hours of time to keep a company ranked for those phrases. And this isn’t even taking into consideration research and development for the best phrases or SEM, LBLO, Social Media development and so on. So if you are not prepared for the “So what” attitude, and your only reply is, “You Get What You Pay For When It Comes To SEO and Social Media.” Then you’ll lose and you will close very few sales.??Also be prepared to come across business owners that want something for nothing. They will want you to promise them you will get them conversions. Since this is just another form of marketing and advertising it is no different than the newspapers and yellow pages of years gone by. Conversions are the business owners responsibility. Getting the site to have a decent CTR is the responsibility of the person or company selling the SEO service.The Legitimacy of SEO and Internet Marketing.A good SEO Company can guarantee they will be able to get a certain percentage of keyword phrases for any Internet campaign ranked on the 1st page of a search engine like Google, Yahoo or Bing. Nor can any legitimate SEO company guarantee conversions. Why? Because conversions are the responsibility of the small business owner to convert the leads generated by good Internet rankings into customers. Not the responsibility of a SEO company.Legitimate SEO Company’s like 1st Page Success have 90 day guarantee’s stating they will get 1, 2, 3, 4 good keyword phrases with good competition ranked organically or for local maps in top search engines depending on the size of the campaign for each of their clients.They also have in place other guarantees for social media and mobile applications. Again, if you don’t have legitimate guarantees and are not prepared to properly address these types of concerns then you’ll lose and close very few sales.The bottom line
SEO – What is Search Engine Optimization and How it Can Benefit Your Business
What is Search Engine Optimization?Search Engine Optimization, which is also known as SEO, is the process of increasing the volume and quality of traffic to a website from search engines via organic or search results. The higher your company’s website ranks on Search Engine Result Page (SERP), the more searchers will visit your site.As a marketing strategy for increasing site’s relevance, SEO consultants consider how search algorithms work and what people search for. A SEO process may involve a site’s coding and structure, content and copywriting, site presentation, as well as fixing other problems that will prevent search engines from indexing your company website. If your company’s website is not indexed by search engines, there will be no chance at all for your site to get high visibility rankings on search engines. Therefore, it is extremely important for businesses to take note of SEO and make sure that their websites are properly indexed by search engines.The term “SEO” can also refer to “Search Engine Optimizer”. This is an industry term that refers to agencies and consultants that carry out search engine optimization process on behalf of their clients, and by employees who perform SEO services in-house. Every agency and consultant has their own SEO methodology; therefore they may use different methods to achieve high organic rankings for websites. In most cases, in order to have effective SEO, it may require changes to the HTML source code of a site, SEO tactics will be incorporated into website development and design. That is why almost all credible SEO agencies and consultants will first look at the design and back-end architecture of a website before starting any SEO process. This will ensure that SEO is carried out effectively.Search Engine Optimization as a Marketing Strategy for BusinessesSo how should businesses use SEO as a marketing strategy? The primary objective of implementing SEO to a company’s website is to drive targeted traffic to it. Eye tracking studies have shown that searchers scan a search result from top to bottom and left to right, looking for relevant results. Therefore, if your site is near the top of organic listings rankings (organic listings refer to the web results that are listed on the left hand side of the SERP), it will most likely increases the number of searchers who will visit your site.A successful online marketing campaign may usually involve SEO, but it also consists of the use of paid advertising on search engines, building high quality websites to engage and persuade site visitors take action either through enquiries or online sales, setting up analytic programs to allow site owners to measure their successes and improving a site’s conversion rate.Benefits of SEO for BusinessesBusinesses can benefit from SEO in a lot of ways, be it to increase brand awareness, get sales leads or increase sales revenue. The following is a list of benefits that businesses can get from SEO:o Get more targeted traffic. SEO can increase the number of visitors to your site who are actively searching for your product or service.o Increase brand awareness. SEO can give your brand a high international profile. You can also use SEO to create brand awareness for any new service or product by optimizing related product/service key phrases to rank higher on search engines.o Marketing your brand 24/7. With SEO, your website will get exposure 24 hours a day, 7 days a week – without stopping.o Higher sales. As SEO brings you targeted traffic, it can mean increased sales of your product or service.o Long term positioning. Once a properly optimized & designed site is in place, rankings on organic listings should be consistent whereas the cost for Pay-Per-Click (PPC) Advertising is ongoing.o More value for dollars. Once your company’s website has achieved high organic rankings for various key phrases, you will not have to pay for each visit. Whereas for PPC Advertising, to enjoy high ranking visibility on search engines, you need to pay for each click or visit to your site.However, to make sure that you have a successful SEO implementation, you need to make sure that your dedicated SEO agency abides to the guidelines of search engine when optimizing your site…White Hat SEO VS Black Hat SEOWhen it comes to SEO, there are 2 schools of thoughts – White Hat SEO vs Black Hat SEO. White hat SEO is techniques that search engines recommend as good practice and black hat SEO is those techniques that search engines do not approve of. For SEO consultants who practise white hat SEO, they tend to produce results that last a long time. Black hat SEO techniques may get a website to rank well initially, but the site will eventually be banned either temporary or permanently once search engines discover what they are doing.So it is very important for you to know the best practices in the SEO industry and make sure that the SEO agency that is handling your account uses techniques that conform to the search engines’ guidelines and involves no deception.White hat technique is generally summed up as creating content for users, not the search engines. The content that is created should be easily accessible to search engine spiders, rather than intending to trick the algorithms from its intended purpose. So, the general rule of thumb is to stay on the safe side by creating content that is relevant to your target audience. Search engines value relevancy – they will definitely want to rank a site higher their organic listings if the content on the site is what searchers are looking for.Black hat technique usually involves techniques that attempt to improve rankings that are disapproved by search engines, or involve deception. One common black hat technique is to use hidden text, either as text coloured similar to the background of the website, or positioned off-screen. Another common technique known as cloaking is to load a different page depending on whether the page is accessed by a human or a search engine spider.Search engines will penalize sites which use black hat techniques, either by reducing their organic rankings or even eliminating them from their database completely. This is a very costly mistake on the business point of view as you will lose out a lot of grounds as your competitors are enjoying free organic traffic from search engines due to their high rankings for major key phrases. One infamous example was in February 2006, whereby Google removed BMW Germany from its database for use of black hat methods. However, the company has quickly apologised and cleaned up the offending pages and were eventually restored to Google’s database.Therefore, it is very important to make sure that your SEO agency is moving away from black hat methods. You will not want to be blacklisted by search engines which will translate into loss in sales and profits.Keyword Research – The Key Factor to Successful SEO ImplementationMajor search engines like Google, Yahoo, MSN Live and AOL get a lot of searches every day. Before you implement SEO to your website, you must know what key phrases or keywords your target audience is using to search for the product or service that you offer.Whether you like it or not, there is a good chance that many people have never heard of your company. These people might be your customers, if only they can find you on search engines and buying from you. It is well accepted that building awareness is the first step to land a new customer. For example, when someone sees a TV advertisement about that new car, you hope that he or she is in the market for a car at the moment. However, relatively few people are in that situation at any one time. Majority of people who saw the TV advertisement have no interest in buying a car at the moment. But someday they will. So advertisers know that the messages – the model of the car and company name in their commercials will stick in viewers’ minds, who might remember the message later when they are ready to buy a car. It is the same for SEO.Searchers might not know that your company offers a particular product or service unless they see your site listed on the Search Engine Result Page (SERP). Unless they see your listings, they will not think of you. Most of the time, searchers looking for a product or service for the first time might not be aware of any specific company or brand name as they are just gathering information. However, according to a research done by search marketing consultancy iProspect, more than 55 percent of searchers expect to see big brands listed at the top of search results. The same study also shows that over 66 percent of searchers believe that sites that are listed at the top of search results are the top companies in their field. So can you imagine how this affects your company’s brand awareness? If your company’s website is not listed at the top of search results, they will not see your company as a “big brand” in their mind. Therefore, it is extremely important for you to optimize keywords or key phrases that your target prospects will use to find the product or service that you are offering.So what types of keywords or key phrases should you choose? Businesses should target keywords that are relevant to the content of their websites. Basically, keywords can be categorized into 3 types, which are: “Too Hot Keywords”, “Just Right Keywords”, and “Too Cold Keywords”. Too Hot keywords are single word search terms like “Aircon” and “Translation” which do not seem to be targeted enough to get conversions. These keywords usually bring in high search volume (which is naturally tempting to optimize) but the conversion may not be as ideal as targeting keywords which falls into the “Just Right” category. (For examples: Aircon Servicing, Translation Agency Singapore”) By optimizing those “Just Right” keywords, businesses can get more targeted traffic to their websites and increase the chance of conversions.Choosing the right keywords is the real beginning of any SEO effort. After you have determined the right set of keywords to target, you can start the work of search engine optimization.Why do you need to outsource SEO?SEO is a very time-consuming process as continual fine-tuning and monitoring need to be done. Therefore, it is advisable for you to hire a search engine optimization agency to plan out the optimization plan for your company.A professional SEO agency will look at your site and make recommendations to increase your search engine ranking and website traffic. Once they start to optimize your website, they will provide recommendations and monitoring reports for you to know the progress of it.Last but not least, in order to achieve successful optimization results, it is very important for your SEO agency to work closely with your website designer if you have your own IT department. This is because your company website needs to be both visually appealing and search engine friendly in order to achieve high organic rankings, as well as conversions.